guides
Brand Strategy: Stand Out or Face the Kiss of Death [Template]
A Tale of the Client “Kiss of Death” You’ve had your eye on this client for years… You’ve been talking with them for months… They’ve been “reviewing your proposal” for weeks… You finally come in to present and it takes hours… The prospect is about to make their final decision in a matter of minutes……
Read MoreThought Leadership For Consultants: 3 Examples From American Presidents
Warning: You will not find any rehearsed platitudes or high minded theories here. This is a practical, step-by-step approach to build thought leadership for consultants. Discover the uniqueness no other competitor in your marketplace can emulate. It is a challenge to stop, think, and remember where your company is excellent. If that is scary or…
Read More3 Common Bottlenecks in a Consulting Company And How to Fix Them
Even the very best consulting businesses get stuck sometimes. The common bottlenecks in a consulting company are typically in one of three places. Lead generation (the constant grind of hunting down new clients) Client services (expanding scope creep killing the project’s profit margin) Referrals and recurring revenue (no strategy for how to turn one project…
Read MoreOrganizational Chart Template For Consulting Companies
In today’s post , I’m going to give you a step by step explanation of a more efficient, effective organizational chart template for consulting companies. It even includes a mindmap and video to make the model as clear as possible. But first, a warning in advance:. I am NOT following the typical, conventional Organizational Chart. The…
Read MoreContent Marketing Strategy: Complete Guide to Sell Productized Services
Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if… You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value…
Read MoreHow to Hire An Awesome Virtual Assistant
This article is for you only if you’re trying to add leverage, scalability, or speed to your consulting business. If any of those things sound good to you, then you need learn how to hire a virtual assistant. This article covers exactly how I do it. I have used this same process to hire people for the…
Read MoreMarketing Funnel Case Study: 9 Lessons in Selling Consulting Services
This article is a case study of a marketing funnel I’ve used in my own business. I’m going to walk you through the exact content I used, the conversations that were created, and the resulting conversions. This article is for you if… You are a consultant offering free consultations (formally or informally). Your marketing funnel requires…
Read MoreThe Ultimate Guide to Mission Vision and Brand Positioning Statements
SO, WHAT DO YOU DO? How is your business different? What does your business do that is special? Why should I buy from your business? Don’t you hate these questions? I do (or at least I used to). It takes so little insight to ask these questions, but so much effort to answer them well.…
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