You're great at what you do — but you can't explain it in one sentence.
There's a reason. You haven't found your best work yet.
I work with a small number of consultants at a time. Get on the list and I'll reach out when there's an opening.
When you find your best work, three things change:
1. You know what to lead with. No more listing six services and hoping one lands. You identify the ONE piece of work that sharpens everything — your messaging, your pricing, your sales conversations.
2. You have proof you can point to. Not a vague "I help people with strategy." A specific client, a specific result, a specific number — organized into a case study that makes the right prospects say "that's what I need."
3. You stop second-guessing your focus. "Pick a niche" feels terrifying when you're choosing in a vacuum. When you find your best work, the focus chooses you — based on truth and proof from results you've already created.
I've spent 10+ years helping consultants and fractional executives earning $100K–$500K find the work they should be leading with.
Here's what I've learned: most consultants think they have a marketing problem or a lead generation problem. They don't. They have a clarity problem. They can't see their own best work — because when you've been doing it for years, it feels routine. It feels invisible. That's exactly why you need someone else to help you find it.
One client couldn't see that a report he'd been producing for years was his firm's most strategically valuable asset. Once he found it, he saved a deteriorating client relationship, delegated execution to his team, and has been a client for five years — paying $16,000 annually. The clarity compounds. - Alzay Calhoun