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case studies

How to Become a Healthcare Consultant: Define Your Service and Eliminate Scope Creep

Do not let scope creep stop your momentum in becoming a healthcare consultant. Make sales, get clients, deal with projects challenges like an expert.

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Digital Agency Owner Eliminates Proposal Process

Robert is a digital agency owner accustomed old-school selling: a multi-step process involving a proposal. This article explains how he eliminated the proposal process.

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How to Start a Profitable Video Marketing Agency

This article covers one person’s experience in how to start a profitable video marketing agency. Read this article if you are already making videos for clients and want more consistency in your business.

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How to Become a Digital Accessibility Consultant: Charge a Premium without Working for a Firm

A case study in how to become a digital accessibility consultant. How do you charge the appropriate premium for the unique skills you offer? This article offers the experience of a veteran in the industry.

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How to Grow a Software Development Business: Shift to Premium Services

This article covers how an experienced developer grew his software development business by focusing on premium services. His experience follows a simple software development business plan.

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Selling to the Education Sector: Helping Schools Decide Faster

Solving for attendance in schools is complex and requires interaction with a range of education stakeholders. Stan found a method to interact with the decision-makers and have better conversations.

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How an Experienced Web Designer Conquered Her Fear of Selling

This article tells the story of a web designer who conquered her fear of selling. She is an introvert. Therefore, a career that forced Courtney to focus on traditional sales practices was far outside her comfort zone. Good news, she figured it out. Read on.

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Marketing Specialist Finds Niche Market for Her Productized Service

Lynn took 20 years of marketing experience focused it into a niche market. Read her process and backstory here

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How to Become an Education Consultant: Make a Meaningful Impact in Schools

This article is a case study on how to become an education consultant. It profiles a middle school consultant and the services he offered to grow his business

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How to Become a Content Strategist: Sell The Ideas Clients Want to Buy

Why is selling still the hardest part of your job? This article covers how to become a content strategist. Leverage your experience to sell strategies and concepts clients want to buy.

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