case studies
How to Become a Healthcare Consultant: Define Your Service and Eliminate Scope Creep
Do not let scope creep stop your momentum in becoming a healthcare consultant. Make sales, get clients, deal with projects challenges like an expert.
Read MoreDigital Agency Owner Eliminates Proposal Process
Robert is a digital agency owner accustomed old-school selling: a multi-step process involving a proposal. This article explains how he eliminated the proposal process.
Read MoreHow to Start a Profitable Video Marketing Agency
This article covers one person’s experience in how to start a profitable video marketing agency. Read this article if you are already making videos for clients and want more consistency in your business.
Read MoreHow to Become a Digital Accessibility Consultant: Charge a Premium without Working for a Firm
A case study in how to become a digital accessibility consultant. How do you charge the appropriate premium for the unique skills you offer? This article offers the experience of a veteran in the industry.
Read MoreHow to Grow a Software Development Business: Shift to Premium Services
This article covers how an experienced developer grew his software development business by focusing on premium services. His experience follows a simple software development business plan.
Read MoreSelling to the Education Sector: Helping Schools Decide Faster
Solving for attendance in schools is complex and requires interaction with a range of education stakeholders. Stan found a method to interact with the decision-makers and have better conversations.
Read MoreHow an Experienced Web Designer Conquered Her Fear of Selling
This article tells the story of a web designer who conquered her fear of selling. She is an introvert. Therefore, a career that forced Courtney to focus on traditional sales practices was far outside her comfort zone. Good news, she figured it out. Read on.
Read MoreMarketing Specialist Finds Niche Market for Her Productized Service
Lynn took 20 years of marketing experience focused it into a niche market. Read her process and backstory here
Read MoreHow to Become an Education Consultant: Make a Meaningful Impact in Schools
This article is a case study on how to become an education consultant. It profiles a middle school consultant and the services he offered to grow his business
Read MoreHow to Become a Content Strategist: Sell The Ideas Clients Want to Buy
Why is selling still the hardest part of your job? This article covers how to become a content strategist. Leverage your experience to sell strategies and concepts clients want to buy.
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