Marketing
How to Package and Sell Digital Marketing Services
So you sell digital marketing services. There are various services that may fit under that umbrella, but you know there’s a market for helping people do better online. But your sales process to attract those people may be a bit haphazard. It may be a bit unpredictable. You may not have a process at all. …
Read MoreAccountant Creates a Custom, Client Generating Website in Less Than 90 Days With 9 Simple Steps
Of all of the topics covered on this blog, there are two particular themes that come up often: How can I stand out from the (ever increasing) sea of competitors in my niche? How can I generate more leads without having to kick, scratch, and claw for every opportunity? With over 1,642+ business owners currently…
Read MoreProductized Services: 30+ Examples of Scalable Consulting
Does every new client feel like starting over? Brian Casel said it well in this post when he said, “Every time a client approached me for a new project, we entered into a long, drawn-out discovery process, which included having multiple meetings, doing a needs analysis, writing a proposal, and laying out the costs. In…
Read MoreHow to Find Consulting Clients
[Below is an edited transcript from the video. I hope you enjoy it!] Hey it’s Alzay Calhoun with Coveted Consultant. This video covers how to find consulting clients. In order to deal with this question well we need to discuss some strategy first. We’ve also got to bust some myths so we can deal with…
Read MoreHow To Follow Up and Close Consulting Clients
How do you pull in the “big fish” consulting client? That is what this article is all about! We’re in the final video of the series. In this video we’re talking about how to follow up and close consulting clients. The best way to create high quality inbound leads is to a straightforward content marketing funnel:…
Read MoreHow to Promote Content That Attracts Consulting Clients
Today is all about how to promote content that attracts high-level consulting clients. We all know the story of creating a piece of content, whether it be an e-book, a blog post, et cetera, and when you finally press the “Publish” button, and nothing happens. No buzz, no social shares, no comments, and definitely NO clients. You…
Read MoreHow to Create Content that Generates Consulting Leads
If you are a consultant looking for a structured process to explain (market) your consulting offer this article is for you. You don’t need fancy sales pitches or expensive technical tools to create a simple funnel that attracts, vets, and serves your BEST client. What you need is a system for weaving high quality content…
Read MoreContent Marketing Strategy: Complete Guide to Sell Productized Services
Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if… You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value…
Read MoreContent Marketing LinkedIn Group Helps You Stay Up To Date
The mission of the Content Marketing Institute (CMI) is to advance the practice of content marketing. And what does that mean, really? Have you ever had one of these questions? What IS content marketing? What ISN’T content marketing? How do I justify the additional costs involved with starting a content marketing strategy at my company?…
Read MoreOne Content Marketing LinkedIn Group You Must Know About
You “get it”. You know content marketing is here to stay and you are excited to apply it to your business strategy. Now you are out searching for forums, groups, and message boards to help you refine your approach. How’s that going? A bit harder than you thought? It’s easy to find places online where…
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