Edited transcript below:
You will stay stuck until you pick a niche. If you want to get unstuck, watch today's video. Hey, it's Alzay Calhoun with Coveted Consultant. What I want to do in this video is actually give you a list of niches that you can sell your digital marketing services to, but that list will just be a list unless you have some method of vetting and selecting from that niche. In this video I want to give you a method for how to do that so you can quickly pick from that niche, or pick from that list, and move forward aggressively.
A couple of things, though, to set us up here. Big idea number one is that selecting a niche is not about you and your satisfaction. Picking a niche is actually about the client's ability to resonate with your services. The client needs to know that what you do speaks uniquely to them and the better they understand that the faster they'll move. If you will select a niche, you will find that clients pick up and understand what you do a little better. Even though, as a digital marketing expert, you go, "I don't care what niche we serve. Just show me a client and I'll help them out." That's hard for the client on the other hand to digest, so let's walk through a process here. What I'm going to recommend is that you focus on local. Make a focus on local. Let me build that case.
Picking a niche is your FIRST choice not your LAST choice
First reason is that this niche selection process that you're about to go through here is not going to be your last choice. It's really going to be your first choice. What I mean is right now you're selecting a niche so you can move forward and begin to get that next level of momentum, but it's not the last choice you're going to make. You'll make some other choices. You could work another niche, you can go with another specialty down the line, but if you don't want decision number one, then you can't make decision number two. Right now, we're focusing on making decision number one, which is picking that niche.
Targeting local businesses is easier
Thing number two is that you'll find that local is easier, and this is what I mean. Local businesses know that they need to be doing digital marketing in some way, but there's nobody in the business with that level of expertise. They may have a guy that did their website six months ago, nine months ago, two years ago. They may have the lady who answers the phone also double as their social media person, but those people aren't specialized like you're specialized with your expertise. They don't have anybody who can actually make sense of their digital marketing efforts, so they know they need someone. That's already present.
Second here is that smaller businesses make decisions more quickly. Sure, you can sell to $10 million businesses or $20 million dollar businesses, but you also know that those size businesses have bureaucracy. They have levels of decisions, layers of decisions. They make decisions via community and it can take forever, way too long, to get a yes, but you can talk to a one million, two million, five million dollar business, talk the the business owner, and actually get a decision made. As I'm saying that, when I talk about local, I don't necessarily mean some small mom and pop that only makes 50 grand a year. I'm talking about larger businesses and many of what we see as local businesses are bigger than we think.
Let's continue. Focus on local is actually easier to scale. If you can serve four or five clients in a given niche in your city, then you can just serve those same four or five clients in the next city, and the next city, and the next city. If you choose to scale, you just scale city by city. It's an easy method to scale if you're trying to build that kind of business. Thing number three is that if you develop a personal connection, you'll find decisions happen faster and communication happens faster. What do I mean by personal connection? You're buying services from local businesses already, businesses that you can drive to, businesses that serve their local area. If you just look at your own bank account, your own bank statement, and you look at where you buy services from, most of those folks need some digital marketing help.
Make a personal connection before reaching out
If you make a personal connection, you can simply say, "Listen, I'm a customer of yours and I love what you guys do, but every time I go to your website, I have X issue. Who does your website work?" or, "Listen, I'd love to be able to find you guys on Facebook or share your content on Facebook, but y'all don't have a presence on Facebook. Who does your Facebook stuff?" or Twitter, or Snapchat, or YouTube, or whatever channel you happen to specialize in. It's the truth. You're a customer of theirs, you want to buy more of their stuff, you want to help other people buy more of their stuff, but they got to do better in the digital space to do that, and you're the person to help. That's an easy conversation to have.
Next level is, even if you don't buy anything from them per say, then the business may be in the family. What I mean is think about the first job you had coming out of college, or the second, or third, or fifth job you had coming out of college. Was that a local business? Think about the work that your father used to do, or your mother used to do, or your grandfather, your grandmother, your aunt, or your uncle. You saw how hard they worked during their careers. Did any of them work in a local business?
If so, then that becomes the talk track you use. You say, "Listen, my mother used to be an educator. My father used to work in a carpentry shop. I know how hard you guys work, and really, you should be better leveraging your digital marketing assets so that you can get more clients in the door." That's an easy story to have and the client resonates with your personal story. They know that you care about their business because you've got some personal connection. This is easier to do. It's easier to facilitate those conversations when you've made some kind of personal connection.
How to use the "Profitable Niches Excel Sheet"
Now let's talk about that list that you have access to. If you're on the blog, you can scroll down a bit and download a pre-organized spreadsheet. If you're not on the blog, you can click a link in the description os you can get access to this downloadable spreadsheet. When you download the spreadsheet, it's got a bunch of niches already sorted and it's got a space for you to put your personal connection. What you'll do is you'll scan and sort. You'll scan all those niches, see if any of them resonate. If they do, you'll just put a yes in the box. Then you can sort by the yeses, so all of those niches where you have some level of personal connection, you can see those four, five, or ten, or however many you have, and just begin to work those niches. There you have it. Niche selected.
Here is the list: 122 Profitable Niches
Carpet, Rug, & Upholstery Services
Carpet, Rug, & Upholstery Storage & Repair
Carpets & Rugs Wholesale & Manufacturers
Decks & Porches
Heating And Cooling
Home Theater Services
Pools & Spas
Technical training centers
Bail Bonds Referral Services
Banking & Investment Law Attorneys
Foreign Currency Exchange & Brokers
Income Tax Services
Personal Financial Services
Personal Injury Lawyers
Health and Beauty
Weight loss specialists
Administrative & Governmental Law Attorneys
Arbitration & Mediation Services Attorneys
Asbestos Diseases Attorneys
Accounting & Tax Consultants
Accounting, Auditing, & Bookkeeping Services
Accounts Receivable Loans
Real Estate Investors
Small non chain hotels