https://covetedconsultant.com/wp-content/uploads/2016/04/ccp-013-debbie-millman-how-to-use-a-creative-brief-as-a-strategic-storytelling-tool.mp3 Most of us in the business world believe that when it comes to content marketing, “design matters,” but we may not understand why. What those of us who are non-creative, profit‑driven types—myself included—really want to know is how design drives sales and affects our bottom line.  Before we can successfully use design to build…

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Laura founded Ries & Ries consulting in 1994 with her partner/father and Positioning pioneer. Together the dynamic duo consult with companies around the globe including Disney, Ford, Frito-Lay, Papa John’s Pizza, Samsung and Unilever on brand strategy.  Laura’s first solo book, Visual Hammer (2012) says that driving an idea into the mind is best done…

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Cole’s goal is to help rid the world of ineffective graphs, one exploding, 3D pie chart at a time. She’s always had a penchant for turning data into pictures and into stories and wrote Storytelling with Data capture her point of view. In a hurry? Click this link to —> download the interview transcription Alzay…

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After watching his family’s business nearly hit rock bottom, Jeremy and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.  Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused…

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Akash Karia is a communications coach who has trained over 80,000 people worldwide, from bankers in Hong Kong to senior executives in Switzerland to government members in Dubai. He has twice been ranked the #1 Most Popular Business & Money author on Amazon and his books have been translated into Italian, Korean and Japanese. His…

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Gabrielle is an expert in business storytelling and launched her own practice in 2013. Over the last decade, she has worked with thousands of leaders around Australia and internationally helping them achieve outstanding business results with storytelling. She is a highly sought after mentor and keynote speaker on storytelling and leadership. In a hurry? Click…

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Greg Bernarda is the author of Value Proposition Design, a book designed to help you develop the kinds of products and services your customers actually want to buy. In this conversation we talk about how to kickstart and support a culture of innovation and still respect your day to day operations. In a hurry? Click…

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https://covetedconsultant.com/wp-content/uploads/2016/01/ccp-004-jack-trout-talks-4-steps-to-strategic-positioning.mp3 As an entrepreneur or small-business owner, you know there’s a lot of competition out there for products and ideas. It can be tough just to hold your own in the marketplace, let alone get ahead of the competition. How can you make your business, your product, your service stand out? The answer lies in…

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The mission of the Content Marketing Institute (CMI) is to advance the practice of content marketing. And what does that mean, really? Have you ever had one of these questions? What IS content marketing? What ISN’T content marketing? How do I justify the additional costs involved with starting a content marketing strategy at my company?…

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As a consultant, most times you are asked to lead a conversation and your audience already knows you are the best choice for the job. You are the “obvious expert”. You have the most certifications, longest resume, and deepest experience of anyone in the room.  From the very beginning, the room is quiet, still, and…

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