interviews

Having great content is important, but having the right kind of great content is even more important. Too often, marketing teams are creating content that drives eyeballs, so to speak, but doesn’t drive sales. Today I’m sharing some advice from content marketing expert Steve Farnsworth that addresses this problem. In this podcast, Steve outlines how…

Benjamin Beck is a passionate online marketer, social media junky, and wants to be Ben Stiller’s stunt devil if they ever make Zoolander 2. His focus is to get his clients the most exposure through social media marketing and his Content Strategy Roadmap. Today’s interviews takes us behind the scenes to look at content strategy…

Benji Hyam is a growth marketer who accepted the challenge to grow his site Grow and Convert to 40,000 unique visitors in 6 months. He started the business November 2015 with my partner Devesh Khanal. Previously, he lived in San Francisco for two years where I ran marketing for two different venture-backed startups – Everwise…

Margot Leitman is a storyteller, comedian, writer and teacher originally from Matawan, New Jersey. She is the author of “Long Story Short- the Only Storytelling Guide You’ll Ever Need”. Her stories have been featured on NPR on “The Moth Podcast,” “Good Food” and “Unfictional,” and she’s a frequent contributor to the popular podcast “RISK!” Today…

You’re thinking about starting a business, and you’re wondering how much effort you should put into content creation and marketing. Does it even help? How often should you be doing it? Is it really all that effective at growing a business? Maybe you already have a business, but you aren’t creating content because you don’t…

When it comes to content marketing, it may seem difficult for a small business with limited resources to compete with mega-corporations. The good news is that you don’t have to! Nor do you, as a small business owner or marketing manager, need to emulate the strategies of those large companies. Today’s guest is going to…

Randy is committed to providing persuasion artistry for B2B software and IT marketing communications. As a software engineer and marketing technical writer, his 30 years experience includesMotorola, Allstate, Discover Card and United Airlines. His expertise is expansive and today he talks about how to outsource important writing projects and maintain the integrity in your company’s…

Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range, Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. His book Winning the Story Wars calls on case studies from his own body of…

Tracy specializes in online marketing campaigns that build a cohesive corporate or personal brand using an integrated web strategy that helps you attract more leads, get more clients and make more money. She has been a finalist for awards such as Entrepreneur of the Year, Chamber of Commerce Business Woman of the Year, Coach of…

Peter Geisheker, CEO of The Geisheker Group, is a nationally recognized marketing expert and has had his marketing and business expertise published in Inc. Magazine, Entrepreneur Magazine, and FORTUNE Small Business Magazine just to name a few. This interview sheds some light on B2B inbound marketing and some of the common misconceptions. In a hurry?…