client_acquisition

Joan Lawrence-Ross, a leadership coach and founder of Uncommon Resilience LLC, knew she was excellent at what she did. Decades of experience helping senior executives navigate high-stakes situations. A track record of real results. But every time she sat down with a potential client, she worked too hard. She’d walk them through her capabilities, her…

Fran Frye, an executive coach who helps professional men build stronger intimate relationships, had a problem that didn’t match her results. Her clients were telling her she was changing their lives. One said she’d done more for him in four months than all his years in therapy. Another paid upfront for 10 sessions before they’d…

Nicole Girouard had been running a successful consulting practice for years. Clients found her through referrals. They stayed because she delivered. GNIC Consulting Services was profitable and growing. But every time someone asked “So what do you do?” she froze. She’d reach for language that sounded impressive: “I’m a business consultant and strategic video social…