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Leadership Coach Picked Up the Phone. Refused to Explain. Closed $50,000 Client.
Joan Lawrence-Ross, a leadership coach and founder of Uncommon Resilience LLC, knew she was excellent at what she did. Decades of experience helping senior executives navigate high-stakes situations. A track record of real results. But every time she sat down with a potential client, she worked too hard. She’d walk them through her capabilities, her…
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She Thought Nobody Was Listening. 14 New Clients Proved Her Wrong.
Fran Frye, an executive coach who helps professional men build stronger intimate relationships, had a problem that didn’t match her results. Her clients were telling her she was changing their lives. One said she’d done more for him in four months than all his years in therapy. Another paid upfront for 10 sessions before they’d…
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Consultant Couldn’t Explain What She Does. Then She Found 9 Magic Words.
Nicole Girouard had been running a successful consulting practice for years. Clients found her through referrals. They stayed because she delivered. GNIC Consulting Services was profitable and growing. But every time someone asked “So what do you do?” she froze. She’d reach for language that sounded impressive: “I’m a business consultant and strategic video social…
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Why Consultants With Proven Expertise Still Struggle to Get Clients
You’ve done the work. You’ve delivered results. Clients have told you, sometimes in exact words, that you changed their business or their life. And yet: You sit down to write a LinkedIn post and nothing comes out. You know more than enough to fill a page, but every sentence tries to be comprehensive and ends…
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You Haven’t Documented a Single Result in Twelve Months. Here’s What It Cost You.
You can already see the client you want to work with next. You see their face. You can hear their voice. You can feel the experience of working with them, the results you could create, the opportunity to show off your best work. You’re excited about the new direction. But you’re not there right now.…
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You Changed Your Program Again. Did Anyone Ask You To?
You’re between client sessions and you’ve got the document open again. The one that maps out how your service works. You’re moving steps around, wondering if module three should come before module two, debating the pacing, considering a new check-in that wasn’t there before. Nobody asked for this. Your clients are showing up, doing the…
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You Set Your Rate. Then Someone Asked a Question and You Changed It.
You had the number. You’d done the math. You could see how the pricing worked, how the units broke down, how the revenue would flow. For a moment, it felt solid. Then someone asked a question. What about subcontractors? What about venue costs? What about the difference between individual clients and corporate? And the number…
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You Got the Client. You’re Three Spreadsheets Deep and Still Can’t Name a Price.
The opportunity just landed. A real one. Bigger scope than you’ve handled before, a client with actual budget, a project that matches the service you’ve been building toward for months. You should be excited. Instead you’re at your desk running formulas. What if their budget is this. What if I coach 20 people instead of…
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Prospect Asked for Results in 30 Days. You Froze.
You know how long this work actually takes. You’ve seen the full arc. The assessments, the resistance, the slow shift in behavior that only becomes visible months into the engagement. Real transformation doesn’t happen in a month. You’re not going to change an organization that’s been functioning a certain way for 10 or 20 years…
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You Have a Meeting in 30 Minutes With a Client Who Isn’t Following the Plan
You built the plan together. You handed it off with clear next steps and a timeline. That was months ago. Since then, they’ve changed dates. They’ve skipped steps. They’ve picked and chosen which pieces to follow and which to ignore. And now they’re asking you to explain why things aren’t working. You’re sitting with your…
