Posts by Coveted Consultant
Content Marketing Plan For Consultants
There are a couple of major points you should take away from this article: You can no longer attract new clients the way you used to. Content marketing is no longer an “option” it is now a “must do”. Content marketing is an asset that builds your business, BUT you must use it strategically…
Read MoreMarketing Funnel Case Study: 9 Lessons in Selling Consulting Services
This article is a case study of a marketing funnel I’ve used in my own business. I’m going to walk you through the exact content I used, the conversations that were created, and the resulting conversions. This article is for you if… You are a consultant offering free consultations (formally or informally). Your marketing funnel requires…
Read More5 Steps To A Profitable Speaking Engagement
You’ve been invited to speak at an upcoming event… Someone thought enough of you, your company, and your expertise to give you the stage… Now, you have to deliver in a way that not only gives value to the audience, but also builds your business… What do you do? Download the Free Guide (Article +…
Read MoreThe Ultimate Guide to Mission Vision and Brand Positioning Statements
SO, WHAT DO YOU DO? How is your business different? What does your business do that is special? Why should I buy from your business? Don’t you hate these questions? I do (or at least I used to). It takes so little insight to ask these questions, but so much effort to answer them well.…
Read MoreHow To Get Clients By Sending Cold Emails
A Special Shout-Out To: – Brian Dean at Backlinko for inspiring me with his post about how to create great content that drives traffic – Peep Laja at ConversionXL for his insights on how to make a blog post go viral – – – – – – – – – – – – – – – – – – – – I’m about…
Read MoreCoveted Consultant Winning Formula Part 2
Topics Covered: How should I spread the word about what my Coveted company does? What kind of services should I be selling? When do I start generating leads? How do I start generating leads? Who should I hire first? How do I establish thought leadership and Coveted positioning? How does my business grow without…
Read MoreCoveted Consultant: Winning Formula Part 1
Topics Covered: What is the difference between a conventional consultant vs a Coveted Consultant? What is the #1 “switch” you have to make in order to create a best-in-class business? What does a Coveted Company do that a conventional company does not? How important is it that you be the face of your company? How…
Read MoreMarketing for Professional Services: Get a New Client Today
Today we are going to talk about marketing for professional services. I am also going to put you on a path to getting your very next client right now. Let’s get started. Who are you? I am assuming you are a consulting company and you focus on one of the following things: accounting…
Read MorePhantom Problems for Consultants: Business Problems Only In Your Mind
Today we are going to talk about phantom problems. These are problems you believe exist, but don’t. I get this a lot from my clients and you may have a similar issue. You believe you have a specific understanding of the challenge your business faces and you want an answer… now. You want a silver…
Read MoreHow to Find a Business Mentor
Finding a business mentor is an important part of growing and succeeding in your chosen career or endeavor. You need help. You need guidance. You need to speak with someone who has more experience than you. How do you find these people? What do you say when you encounter them? Use this article…
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