What Does The Heavy Lifting In a Consulting Business
Who is in the video? Ryan Holiday is an American author, writer, and marketer. He is the media strategist behind authors Tucker Max and Robert Greene, and the former Director of Marketing for American Apparel. You can learn more about him from wikipedia. but more importantly… Do you agree with him? I think he is 100%…
Read MoreContent Marketing Plan For Consultants
There are a couple of major points you should take away from this article: You can no longer attract new clients the way you used to. Content marketing is no longer an “option” it is now a “must do”. Content marketing is an asset that builds your business, BUT you must use it strategically…
Read MoreMarketing Funnel Case Study: 9 Lessons in Selling Consulting Services
This article is a case study of a marketing funnel I’ve used in my own business. I’m going to walk you through the exact content I used, the conversations that were created, and the resulting conversions. This article is for you if… You are a consultant offering free consultations (formally or informally). Your marketing funnel requires…
Read More5 Steps To A Profitable Speaking Engagement
You’ve been invited to speak at an upcoming event… Someone thought enough of you, your company, and your expertise to give you the stage… Now, you have to deliver in a way that not only gives value to the audience, but also builds your business… What do you do? Download the Free Guide (Article +…
Read MoreThe Ultimate Guide to Mission Vision and Brand Positioning Statements
SO, WHAT DO YOU DO? How is your business different? What does your business do that is special? Why should I buy from your business? Don’t you hate these questions? I do (or at least I used to). It takes so little insight to ask these questions, but so much effort to answer them well.…
Read MoreHow To Get Clients By Sending Cold Emails
A Special Shout-Out To: – Brian Dean at Backlinko for inspiring me with his post about how to create great content that drives traffic – Peep Laja at ConversionXL for his insights on how to make a blog post go viral – – – – – – – – – – – – – – – – – – – – I’m about…
Read MoreHow To Run a Consulting Business: Excellence Versus Perfection
Today we are going to talk about excellence versus perfection. I have to warn you in advance. If you view yourself to be a perfectionist you may find today a little uncomfortable. However, if you bear with me you will find some insight you can use. What I believe. I believe that excellence and perfection are…
Read MoreLeadership Skills Training for Consultants: Two Skills You Refuse to Acquire
Today I’m going to reveal two things that are mandatory to the growth of your consulting business. These two things are incredibly important, and it’s crippling your business because you don’t have them. What I believe. I believe accountability and discipline are the two things you need, but will not pursue…unless forced. Why I believe…
Read MoreRunning a Consulting Business: The Great Ones Are Built
Today we are going to talk about what your perspective should be as you continue to build your consulting business. It is important to keep in mind that all great businesses are built with consistent and deliberate action over time. There will always be quick fixes available and your discipline to reject those quick fixes…
Read MoreLeadership Skills for Consultants: Expand or Contract
Today we are going to talk about leadership and how your skills, or lack thereof, affect your ability to grow your consulting business. Your approach to leadership sets the tone for the kind of results and satisfaction you will experience each day in your business. What is the connect between your leadership perspective and daily…
Read More