Posts by Coveted Consultant
Content Marketing Strategy: Complete Guide to Sell Productized Services
Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if… You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value…
Read MoreContent Marketing LinkedIn Group Helps You Stay Up To Date
The mission of the Content Marketing Institute (CMI) is to advance the practice of content marketing. And what does that mean, really? Have you ever had one of these questions? What IS content marketing? What ISN’T content marketing? How do I justify the additional costs involved with starting a content marketing strategy at my company?…
Read MoreWhat Leading 457,847 Thought Leaders Teaches About Leadership
As a consultant, most times you are asked to lead a conversation and your audience already knows you are the best choice for the job. You are the “obvious expert”. You have the most certifications, longest resume, and deepest experience of anyone in the room. From the very beginning, the room is quiet, still, and…
Read MoreOne Content Marketing LinkedIn Group You Must Know About
You “get it”. You know content marketing is here to stay and you are excited to apply it to your business strategy. Now you are out searching for forums, groups, and message boards to help you refine your approach. How’s that going? A bit harder than you thought? It’s easy to find places online where…
Read MoreHow to Hire An Awesome Virtual Assistant
This article is for you only if you’re trying to add leverage, scalability, or speed to your consulting business. If any of those things sound good to you, then you need learn how to hire a virtual assistant. This article covers exactly how I do it. I have used this same process to hire people for the…
Read MoreDiscussing E-Myth Pricinciples
In the book, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can interrupt a business. I found it to be a mind-altering book (in a good way) about how to grow your business in a predictable and productive way. I recommend this book as often as…
Read MoreContent Marketing Funnel Example: Selling Productized Services
If you are a consultant looking for a structured process to explain (market) your offer and deliver the consulting service, this article is for you. This is a complete content marketing funnel example for how to sell productized services. You don’t need fancy sales pitches or expensive technical tools to create a simple funnel that attracts,…
Read MoreHow To Combine Storytelling and Content Marketing to Attract Clients
This guide is for consultants, advisors, and experts who believe in the value of business storytelling and the influence it has in attracting (and retaining) high value clients. The inspiration came from a survey where you told me you wanted to know how to “find your voice” and “build your brand authority” to improve your…
Read MoreCoveted Consultant Survey Results – September 2014
Click Here to Download the PDF of This Post Given your survey results, I’ve got some new material coming soon. In the meantime, I’ve pulled together some great content to help shape your thoughts. Resources to Develop Your Company’s Positioning This Is The Secret Ingredient of Content Marketing via Convince and Covert and Jay Baer- If you…
Read MoreWhat Does The Heavy Lifting In a Consulting Business
Who is in the video? Ryan Holiday is an American author, writer, and marketer. He is the media strategist behind authors Tucker Max and Robert Greene, and the former Director of Marketing for American Apparel. You can learn more about him from wikipedia. but more importantly… Do you agree with him? I think he is 100%…
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