In today’s post , I’m going to give you a step by step explanation of a more efficient, effective organizational chart template for consulting companies. It even includes a mindmap and video to make the model as clear as possible. But first, a warning in advance:. I am NOT following the typical, conventional Organizational Chart. The…
Today I am going to show you a complete strategy for how to use content marketing to sell productized services. This article is for you if… You are a consultant suffering from meeting fatigue. The reality for us as consultants is we give a lot of our value away by talking. We give away value…
The mission of the Content Marketing Institute (CMI) is to advance the practice of content marketing. And what does that mean, really? Have you ever had one of these questions? What IS content marketing? What ISN’T content marketing? How do I justify the additional costs involved with starting a content marketing strategy at my company?…
As a consultant, most times you are asked to lead a conversation and your audience already knows you are the best choice for the job. You are the “obvious expert”. You have the most certifications, longest resume, and deepest experience of anyone in the room. From the very beginning, the room is quiet, still, and…
You “get it”. You know content marketing is here to stay and you are excited to apply it to your business strategy. Now you are out searching for forums, groups, and message boards to help you refine your approach. How’s that going? A bit harder than you thought? It’s easy to find places online where…
This article is for you only if you’re trying to add leverage, scalability, or speed to your consulting business. If any of those things sound good to you, then you need learn how to hire a virtual assistant. This article covers exactly how I do it. I have used this same process to hire people for the…
In the book, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can interrupt a business. I found it to be a mind-altering book (in a good way) about how to grow your business in a predictable and productive way. I recommend this book as often as…
If you are a consultant looking for a structured process to explain (market) your offer and deliver the consulting service, this article is for you. You don’t need fancy sales pitches or expensive technical tools to create a simple funnel that attracts, vets, and serves your BEST client. What you need is a system for…
This guide is for consultants, advisors, and experts who believe in the value of business storytelling and the influence it has in attracting (and retaining) high value clients. The inspiration came from a survey where you told me you wanted to know how to “find your voice” and “build your brand authority” to improve your…
Click Here to Download the PDF of This Post Given your survey results, I’ve got some new material coming soon. In the meantime, I’ve pulled together some great content to help shape your thoughts. Resources to Develop Your Company’s Positioning This Is The Secret Ingredient of Content Marketing via Convince and Covert and Jay Baer- If you…