Marketing
Marketing Funnel Case Study: 9 Lessons in Selling Consulting Services
This article is a case study of a marketing funnel I’ve used in my own business. I’m going to walk you through the exact content I used, the conversations that were created, and the resulting conversions. This article is for you if… You are a consultant offering free consultations (formally or informally). Your marketing funnel requires…
Read More5 Steps To A Profitable Speaking Engagement
You’ve been invited to speak at an upcoming event… Someone thought enough of you, your company, and your expertise to give you the stage… Now, you have to deliver in a way that not only gives value to the audience, but also builds your business… What do you do? Download the Free Guide (Article +…
Read MoreHow To Run a Consulting Business: Excellence Versus Perfection
Today we are going to talk about excellence versus perfection. I have to warn you in advance. If you view yourself to be a perfectionist you may find today a little uncomfortable. However, if you bear with me you will find some insight you can use. What I believe. I believe that excellence and perfection are…
Read MoreHow to Run A Consulting Business
Today we are going to talk about how to run a consulting business. One of the most important things you can do is to defend your Big Picture. You are probably thinking that your consulting expertise is the most important element of your business. You trust in the fact that you know a lot about…
Read MoreCoveted Consultant Winning Formula Part 2
Topics Covered: How should I spread the word about what my Coveted company does? What kind of services should I be selling? When do I start generating leads? How do I start generating leads? Who should I hire first? How do I establish thought leadership and Coveted positioning? How does my business grow without…
Read MoreMarketing for Consultants: No Referrals Needed
Today we are going to talk about marketing for consultants and I am going to bust a myth that is commonly shared among consultants. The myth is: referrals are the lifeblood of a consultant’s business. The philosophy continues by explaining if you are in the world of consulting and you want to build a consulting…
Read MoreBusiness Consulting Business Plan
The topic of today is how to create a business plan for a business consulting business. You are a professional, you’ve worked in your field for a number of years, and now you’re prepared to offer your specific expertise to other businesses. What should you focus on as you plan out your new business? My…
Read MoreBusiness Plan for Consultant: What Your Business Plan Is Missing
Today we are going to talk about creating a business plan for a consultant and I’m going to take a specifically different approach than most. Most times when we talk about a business plan, we talk about target market, finance needs, internal structure, and service offerings. Those things are important and they have a place.…
Read MoreStart a Consulting Business
Today we are going to talk about how to start a consulting business and I’m going to use the analogy of shopping for formal wear. You shop for a new clients the same way you shop for a new dress or a new suit. The first time you go shopping, you’re probably not going to…
Read MoreBe Coveted: 3 Examples Outside of Consulting
Today we are going to talk about three examples of coveted positioning outside the world of consulting. We are going to step outside of the advice and service based business and to look at some business models from very established companies in order to appreciate what coveted looks like. Disney World. Disney World knows what their…
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