Of all of the topics covered on this blog, there are two particular themes that come up often: How can I stand out from the (ever increasing) sea of competitors in my niche? How can I generate more leads without having to kick, scratch, and claw for every opportunity? With over 1,642+ business owners currently…
Does every new client feel like starting over? Brian Casel said it well in this post when he said, “Every time a client approached me for a new project, we entered into a long, drawn-out discovery process, which included having multiple meetings, doing a needs analysis, writing a proposal, and laying out the costs. In…
A Tale of the Client “Kiss of Death” You’ve had your eye on this client for years… You’ve been talking with them for months… They’ve been “reviewing your proposal” for weeks… You finally come in to present and it takes hours… The prospect is about to make their final decision in a matter of minutes……
Warning: You will not find any rehearsed platitudes or high minded theories here. This is a practical, step-by-step approach to build thought leadership for consultants. Discover the uniqueness no other competitor in your marketplace can emulate. It is a challenge to stop, think, and remember where your company is excellent. If that is scary or…
[Below is an edited transcript from the video. I hope you enjoy it!] Hey it’s Alzay Calhoun with Coveted Consultant. This video covers how to find consulting clients. In order to deal with this question well we need to discuss some strategy first. We’ve also got to bust some myths so we can deal with…
Even the very best consulting businesses get stuck sometimes. The common bottlenecks in a consulting company are typically in one of three places. Lead generation (the constant grind of hunting down new clients) Client services (expanding scope creep killing the project’s profit margin) Referrals and recurring revenue (no strategy for how to turn one project…
How do you pull in the “big fish” consulting client? That is what this article is all about! We’re in the final video of the series. In this video we’re talking about how to follow up and close consulting clients. The best way to create high quality inbound leads is to a straightforward content marketing funnel:…
A member of the community, Nick, reached out and asked a couple of questions about how to start a consulting business. Specifically he wanted to use assessments as part of his onboarding process for new clients. Well, a couple of emails later we found ourselves in one heck of a conversation and I thought it…
Today is all about how to promote content that attracts high-level consulting clients. We all know the story of creating a piece of content, whether it be an e-book, a blog post, et cetera, and when you finally press the “Publish” button, and nothing happens. No buzz, no social shares, no comments, and definitely NO clients. You…
If you are a consultant looking for a structured process to explain (market) your consulting offer this article is for you. You don’t need fancy sales pitches or expensive technical tools to create a simple funnel that attracts, vets, and serves your BEST client. What you need is a system for weaving high quality content…