Content Marketing Plan For Consultants


  There are a couple of major points you should take away from this article: You can no longer attract new clients the way you used to. Content marketing is no longer an “option” it is now a “must do”. Content marketing is an asset that builds your business, BUT you must use it strategically…

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Marketing Funnel Case Study: Content, Conversation, and Conversion


This article is a case study of a marketing funnel I’ve used in my own business. I’m going to walk you through the exact content I used, the conversations that were created, and the resulting conversions. This article is for you if… You are a consultant offering free consultations (formally or informally). Your marketing funnel requires…

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5 Steps To A Profitable Speaking Engagement


You’ve been invited to speak at an upcoming event… Someone thought enough of you, your company, and your expertise to give you the stage… Now, you have to deliver in a way that not only gives value to the audience, but also builds your business… What do you do?   — —     Set…

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The Ultimate Guide to Mission Vision and Brand Positioning Statements


  SO, WHAT DO YOU DO? How is your business different? What does your business do that is special? Why should I buy from your business? Don’t you hate these questions? I do (or at least I used to). It takes so little insight to ask these questions, but so much effort to answer them…

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How To Get Clients By Sending Cold Emails


A Special Shout-Out To: - Brian Dean at Backlinko  for inspiring me with his post about how to create great content that drives traffic – Peep Laja at ConversionXL for his insights on how to make a blog post go viral – – – – – – – – – – – – – – – – – – – - I’m about…

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Qualities of Consulting Leadership: What You Should Do Everyday


    Today we are going to talk about the importance of a Big Picture and whose responsibility it is to create it. In short summary, the Big Picture is incredibly important and you are the only person who can spell it out for your business. What I believe. I believe that most technical experts have…

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Consulting Business Start Up: You Have Been Terribly Trained


Today we are going to talk about a very exciting topic. It’s exciting for me because this is one of the most abrasive beliefs we have as a company. It’s not exciting to me because it’s abrasive. It’s exciting to me because it is divisive. If you believe in this statement the way we do,…

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How To Run a Consulting Business: Excellence Versus Perfection


Today we are going to talk about excellence versus perfection. I have to warn you in advance. If you view yourself to be a perfectionist you may find today a little uncomfortable. However, if you bear with me you will find some insight you can use. What I believe. I believe that excellence and perfection are…

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Leadership Skills Training for Consultants: Two Skills You Refuse to Acquire


Today I’m going to reveal two things that are mandatory to the growth of your consulting business. These two things are incredibly important, and it’s crippling your business because you don’t have them. What I believe. I believe accountability and discipline are the two things you need, but will not pursue…unless forced. Why I believe…

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Running a Consulting Business: The Great Ones Are Built


Today we are going to talk about what your perspective should be as you continue to build your consulting business. It is important to keep in mind that all great businesses are built with consistent and deliberate action over time. There will always be quick fixes available and your discipline to reject those quick fixes…

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