Yes Alzay, I want to create the ultimate value proposition for my company.  I want to create one-of-a-kind, special, sought after, make my competitors jealous, and my customers drool positioning. Not only that, I NEED a clear message so my marketing will become “fill-in-the-blanks” and I can finally hire tasks out and manage them more effectively.

[headline_georgia_small_centered color=”#000000″]1 Pay Option – $1999[/headline_georgia_small_centered][headline_georgia_small_centered color=”#66CD00″]1 Pay Option – $997[/headline_georgia_small_centered][add_to_cart_btn_style_3 link=”http://www.mcssl.com/SecureCart/SecureCart.aspx?mid=D56AFCA9-A5F5-47C7-BFEE-21FF5A1BA439&pid=7f188f6d84c74ed49e1783bddef66782&bn=1″ + target=”_self”][/add_to_cart_btn_style_3]

[headline_georgia_small_centered color=”#000000″](Smaller Payments)
3 Pay Option – $732[/headline_georgia_small_centered][headline_georgia_small_centered color=”#66CD00″]3 Pay Option – $367[/headline_georgia_small_centered][add_to_cart_btn_style_3 link=”http://www.mcssl.com/SecureCart/SecureCart.aspx?mid=D56AFCA9-A5F5-47C7-BFEE-21FF5A1BA439&pid=87d6ddadf54149e5b12f93ff91af8acc&bn=1″ + target=”_self”][/add_to_cart_btn_style_3]

[headline_georgia_small_left color=”#000000″]Module 1 – Be Different: Conventional vs Coveted[/headline_georgia_small_left]

Bottom Line: There are “cool” companies and there are “boring” companies. There are companies who swear by “conventional” wisdom (thereby limiting themselves) and “coveted” companies who push the envelope (and create more value) in the marketplace. There are companies who have customers that can’t wait to flee and companies  who have customers who belong to a special tribe. YOU get to decide which of those companies you create. This module will help you decide exactly where you stand and what your differences are as a company.

In this module, you can look forward to:

– Identifying the old, tired, conventional approaches and establishing how your company is different
– Helping your BEST client separate  “the noise” from “the truth” in the marketplace
– Clearly articulating what YOU believe and how that creates new possibilities for your BEST client
– Specifically identifying your “difference makers” so you can confidently (and succinctly) tell your client how you are different

[headline_georgia_small_left color=”#000000″]Module 2 – Be Ambitious: What Will Your Company Become[/headline_georgia_small_left]

Just as  children grow up to be adults…small companies grow up to be big companies.  Without a clear picture of what your business is growing up to be, you could end up anywhere on the spectrum of “esteemed over-achiever” to “underachieving  slacker”. And who really wants to be the “underachieving slacker” of their niche?

Most importantly, as your business grows it needs a “rally cry”. It needs a “mantra”. It needs a “purpose”. This is not some cute little catch phrase or a overly-academic mission statement. This is a simple idea that everyone (customer, employee, or partner) can get behind. It is what inspires people to do great work and focus the energy of every person affected by your company.

In this module you will discover:

– How to clearly state the impact you (and your business) intend to make in the marketplace
– The fill-in-the-blanks outline that creates the unifying statement for all stakeholders
– Which metrics are worth watching if you are going to be a Coveted Company
– How to craft a simple statement that holds ALL employees accountable (no matter what they do in your company)

[headline_georgia_small_left color=”#000000″]Module 3 – Be Specific: Identify Your BEST Client[/headline_georgia_small_left]

You already know that you are supposed to have a target client…but how much do you KNOW about that a client? This module is your opportunity to stop wasting your time with tire-kicking potential clients who are unprepared to maximize the value of your services. Let’s take the time to learn more about WHO you serve so you can fully maximize HOW you serve them.

In this module you will take a deep dive into your own mind and courageously pinpoint your BEST client by discovering

– A simple method to describe the ONE person who will benefit MOST from what you do
– FREE online resources to quickly understand your BEST client’s demographics
– One excellent resource to deeply understand your BEST client’s psychographics (how they behave)
– A new tool that pinpoints what your BEST client is already buying
– How to locate your BEST client in bunches (instead of just one-at-a-time)

[headline_georgia_small_left color=”#000000″]Module 4 – Be Valuable: Creating Your BEST Offer[/headline_georgia_small_left]

Everyone has services…everyone has products to sell…everyone has advice to peddle.  Most companies offer “me-too” services that are only watered down, copycat versions of competitor products and programs. These offerings lack spirit, soul, or anything magnetic that would compel a customer to purchase.

But that isn’t YOU is it? You are brave enough to  offer your clients a transformational experience.  You want to create products and programs with the intention of changing your client’s life. Clearly you can’t guarantee anyone a “miracle in 60 days”, but you can absolutely create offerings with such a sincere focus and clarity that anyone who really wants a solution will see that you are the unequivocal best option.

In this module you will discover:

– How to shut out the noise and focus on the single, most dynamic program you offer
– A system to help decide exactly how you should offer it
– A straightforward method to determine how long should it be
– A painless approach to decide how much you should charge

[guarantee_box_1 title=”30 Day 100% Money Back Guarantee”]The risk here is all mine: Take the full four week course. If it isn’t what I promised or you don’t find it “working” for you, simply ask for a refund and I’ll honor your request.  (I don’t haggle over this kind of stuff.)[/guarantee_box_1]

 

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Yes Alzay, I understand that I cannot make the most of my online presence until I have put a stake in the ground and declared my most powerful positioning as a company.  Once my message is clear, my marketing becomes fill-in-the-blanks, and the day to day management is a piece of cake.  I’m ready to get started. I”m choosing my option right now.

  • Module 1 – Be Different: Conventional vs Coveted
  • Module 2 – Be Ambitious: What Will Your Company Become
  • Module 3 – Be Specific: Identify Your BEST Client
  • Module 4 – Be Valuable: Creating Your BEST Offer
  • Bonus #1Every Day Mind map (strategy walkthrough, step-by-step instructions, copy templates, job description)
  • Bonus #2Every Week Mind map (strategy walkthrough, step-by-step instructions, copy templates, job description)
  • Bonus #3Every Quarter Mind map (strategy walkthrough, step-by-step instructions, copy templates, job description)

 

[headline_georgia_small_centered color=”#000000″]1 Pay Option – $1999[/headline_georgia_small_centered][headline_georgia_small_centered color=”#66CD00″]1 Pay Option – $997[/headline_georgia_small_centered][add_to_cart_btn_style_3 link=”http://www.mcssl.com/SecureCart/SecureCart.aspx?mid=D56AFCA9-A5F5-47C7-BFEE-21FF5A1BA439&pid=7f188f6d84c74ed49e1783bddef66782&bn=1″ + target=”_self”][/add_to_cart_btn_style_3]

[headline_georgia_small_centered color=”#000000″](Smaller Payments)
3 Pay Option – $732[/headline_georgia_small_centered][headline_georgia_small_centered color=”#66CD00″]3 Pay Option – $367[/headline_georgia_small_centered][add_to_cart_btn_style_3 link=”http://www.mcssl.com/SecureCart/SecureCart.aspx?mid=D56AFCA9-A5F5-47C7-BFEE-21FF5A1BA439&pid=87d6ddadf54149e5b12f93ff91af8acc&bn=1″ + target=”_self”][/add_to_cart_btn_style_3]

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