Be Different: Conventional vs Coveted

[headline_georgia_small_left color=”#000000″]Module 1 – Noise, Truths, and Beliefs[/headline_georgia_small_left]

[membership_download_item_pdf link=”” + target=”_blank”]Download Module 1 Exercises Here[/membership_download_item_pdf]


Bottom Line: There are “cool” companies and there are “boring” companies. There are companies who swear by “conventional” wisdom (thereby limiting themselves) and “coveted” companies who push the envelope (and create more value) in the marketplace. There are companies who have customers that can’t wait to flee and companies who have customers who belong to a special tribe. YOU get to decide which of those companies you create. This module will help you decide exactly where you stand and what your differences are as a company.

In this module, you can look forward to:
– Identifying the old, tired, conventional approaches and establishing how your company is different
– Helping your BEST client separate “the noise” from “the truth” in the marketplace
– Clearly articulating what YOU believe and how that creates new possibilities for your BEST client
– Specifically identifying your “difference makers” so you can confidently (and succinctly) tell your client how you are different

If you have questions about ANY element of the program. Email me at
alzay[at] covetedconsultant [dot] com