*Special Event: 5-Day Sprint*
How to "Package" a B2B Consulting Service and
Eliminate the Billable Hour from Your Business
What to call it, how to structure it, how to price it and the simplest, possible sales funnel to use
Join The CXO Productizing Sprint
Registration Ends: Friday, July 7, 2023
What past "sprinters" say...
This Sprint is for you if...
This Sprint is for BUSINESS CONSULTANTS who want to free themselves from the limitations caused by hourly pricing. This sprint is for you if..
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You are still negotiating HOURLY PRICING with your clients
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You are still writing lengthy, CUSTOM PROPOSALS for prospective clients
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You deliver a great service but STRUGGLE TO COMMUNICATE ITS VALUE
- You have industry knowledge but STRUGGLE TO ATTRACT PREMIUM CLIENTS
- You delight clients but STRUGGLE TO CHARGE PREMIUM PRICES
- You want to convert your expertise into a consulting product that is EASY FOR YOUR CLIENTS TO BUY
Re-position yourself as a high-level, strategic advisor who commands premium pricing
If you talk like a "freelancer". You get paid like a "freelancer".
But if you talk like an "expert". You get paid like an "expert".
"CXO" is our concept to frame the level of service your new consulting product provides - the "X" stands for your specific expertise. For you that could be...
- Chief Marketing Officer
- Chief Technology Officer
- Chief Legal Officer
- Chief Software Officer
- Chief Operating Officer
- Chief People Officer
- Chief Diversity Officer
- Chief Leadership Officer
There is no wrong answer. There is no perfect answer. This position does NOT have to exist in real life.
The point is: whatever type of service you offer, your goal is to intentionally serve your client at the highest possible level.
Contrary to what you may think - you don't need to create a "larger" service, but a more "specific" service.
We establish this specificity with the CXO Productizing SPRINT process.
What happens each day of the sprint?
DAY 1 - AVATAR
Pick the right NICHE - get inside the mind of the person that buys "consulting"
- Understand the problems they want solved
- Learn the triggers to create a buying decision
DAY 2 - SERVICE OUTLINE
Choose the Best FORMAT for your service with an appropriate scope, time, and price
- Learn how to balance done-for-you and coaching elements
- Create a "program outline" your client can easily follow
DAY 3 - SALES ASSETS
Create sales assets that CONVERT - describe your services so clients "get it"
- Create a "sales page" that does the selling for you.
- Send an email that will start new conversations - today
DAY 4 - LAUNCHING YOUR SERVICE
Send out communications and begin the process of attracting new business.
- Develop a simple system to create high-quality conversations
- Learn what to say to encourage a buying decision
DAY 5 - REVIEW RESULTS
- Learn to interpret responses from each prospective client
- Recognize what can be "automated" in your service and what must be "monitored" more closely
What is the CXO "Virtual Team"?
In short, the CXO Virtual Team is a combination of workflow and AI tools to help you execute faster.
This software replaces at least 5 different experts you would otherwise have to hire and manage personally. The Virtual Team includes the following experts:
- Graphic designer (Creates a visual profile of your ideal client, cost: $225/day)
- Market researcher (Details the buying triggers of your client avatar, cost: $225/day)
- Instructional designer (Customizes the CXO service outline to match your business, cost: $375/day)
- Email copywriter (Customizes your email communication templates, cost: $250/day)
- Sales consultant (Customizes your sales call outline and related assets, cost: $500/day)
If you were to hire these experts separately, it would cost you at least $1575 per day AND you would have to coordinate communication between them.
But during the Sprint, you don't have to deal with any of that confusion.
I have trained these virtual experts to work together and produce deliverables you can use immediately.
All you have to do is press a button and wait for your team to deliver your customized output.